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Getting Americans Back Outdoors Focuses on Youth

Getting Americans Back Outdoors Focuses on Youth

Gaylord Texan

Ruth Coleman, Director, California State Parks and Vice President, National Association of State Park Directors, moderated a panel with Jim Terry, Assistant Chief Scout Executive and CFO, Boy Scouts of America; Martin MacDonald, Director of Conservation, Bass Pro Shops. Mr. MacDonald spoke about Bass Pro Shops’ efforts to reach out to more Americans with proof that being outdoors is fun. He explained the company’s new “Outdoor Fitness Festival,” begun at its Springfield, Missouri headquarters with plans to expand to 40 states. Jim Terry of the Boy Scouts talked about numerous partnership examples tied to its 100th anniversary last year.

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